Are Businesses Ready to Put Augmented Reality to Work?

There is a new buzz in town, and just like “big data” received a lot of attention last year, the new trend is around “augmented reality.” True techies will scoff at this being a new idea and movies have had some fun with this idea for years, but with the rise of phones and smart devices, is this now something REAL and useful to the enterprise? TIBCO’S Matt Quinn, CTO, and Sriram Chakravarthy, Senior Director of Product and Engineering for Social Computing, think so. IT Business Edge spent some time talking with them both on the subject. Quinn summed it up nicely saying “We expect the industry to evolve very quickly as enterprises see value in augmented reality. We expect an explosion in the types and approaches to augmented reality. We expect to move out of games as a proof of concept to business apps.”

Read the full article here: Augmented Reality Gets Real

Related Blog Post: GEO “Check-In” Enterprise Style

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