That’s the question your dealership needs to answer after Wednesday’s episode of ABC’s Modern Family that took on the (seemingly) arduous task of buying a car. Phil Dunphy, notorious nice guy, researched, planned and decided on the perfect car for his daughter all before he ever hit the Dealer’s lot. When it came time to sign on the dotted line, Jay, Phil’s ornery father-in-law, jumped in as the old pro in negotiating to save Phil from making a huge mistake by trusting the dealer and his price. Turns out, the dealer was a straight-forward, honest guy who gave Phil the best price on the car. We find this out as Jay insists they “walk away,” thinking the dealer will stop them to negotiate further, which does not happen. Jay then convinces Phil to jump to another dealer in town with the assurance they would give them a better deal. Sadly for Jay, but great for the reputation of dealers, the offer from the other dealer was the real deal, and couldn’t be beat. The dealer wasn’t looking to “sucker” Phil, but looked at him as the new type of shopper who has done the research, knows what the car’s worth and expects a fair price without a hard sell.
Pop Quiz – Are you a Jay Prichett dealership or a Phil Dunphy dealership?