Author Archives: Kim Jennett

The Discount War: Are Shoppers Really Looking for Just One Price, No Gimmicks?

There has been a lot of talk recently about how consumers are starting to opt-out of loyalty programs due to lack of true value. I have to say, I have been a little annoyed myself at how some retailers can’t give me the same experience whether I am in the store, or buying online. Why do I continue to keep giving them the same information, and why are they only offering me deals on items I have never bought, nor do I intend to? This doesn’t mean I haven’t found myself purchasing a new brand, a color I don’t really like, or a size that doesn’t really fit, just because I couldn’t pass up the deal. I mean, who doesn’t like a great bargain?

54% of consumers polled feel that programs lack personalized messaging and valuable rewards. — Consumer Insights

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Patient Safety: Going Well Beyond a Checklist

With National Patient Safety Awareness Week coming to a close, we thought we would give some attention to this important topic.

In following this week’s articles, blog posts and tweets, much of the discussion about patient safety has centered on the treatment a patient receives during a procedure or hospital stay, so we asked Dr. Gary Ferguson, one of TIBCO’s Chief Healthcare Strategists, for his perspective. In his words he feels strongly that: “Many of these approaches are treating the symptoms, and not the cause.”

This is a good point. Take for example the case of hospital readmissions. It’s well known that CMS will begin penalizing hospitals if their readmission rate exceeds standards.

So what should caregivers be focused on in order to achieve patient safety, and how does technology fit into the overall goals?

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Are Businesses Ready to Put Augmented Reality to Work?

There is a new buzz in town, and just like “big data” received a lot of attention last year, the new trend is around “augmented reality.” True techies will scoff at this being a new idea and movies have had some fun with this idea for years, but with the rise of phones and smart devices, is this now something REAL and useful to the enterprise? TIBCO’S Matt Quinn, CTO, and Sriram Chakravarthy, Senior Director of Product and Engineering for Social Computing, think so. IT Business Edge spent some time talking with them both on the subject. Quinn summed it up nicely saying “We expect the industry to evolve very quickly as enterprises see value in augmented reality. We expect an explosion in the types and approaches to augmented reality. We expect to move out of games as a proof of concept to business apps.”

Read the full article here: Augmented Reality Gets Real

Related Blog Post: GEO “Check-In” Enterprise Style

What Do Bananas and Social Computing Have in Common?

This past year’s TUCON had some amazing Keynotes; some inspirational, others educational, and of course there where those that were entertaining. But when Chris Robinson, CIO of KPMG Australia, came out on stage holding a large banana, I realized this was going to be all of the above. He related the story of a client who threw something of a curve ball at the firm. The client, who’s in the fruit smoothie business, asked KPMG to help solve a vexing problem: “How to automate the task of peeling lots of bananas quickly and cheaply?” Employing humans to do this would cost too much, while machines tend to smash the fruit, since bananas come in all shapes and sizes. Even for a consultancy that boasts all kinds of experts in retail, manufacturing and technology, KPMG was stumped.

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Kim Jennett Samples


Thank you for your interest and welcome to my samples page. The following projects include copywriting, storyboarding, design, and photography completed for various clients and projects. These are just a small sampling of the work I have done.

Note: Many of these projects are local versions as they were at time of launch.

CDK Global, Dealix Product Division
Role: Director, Brand Strategy and Product Marketing
Member of corporate leadership team directing creation of all corporate marketing and brand strategy for Dealix division. Manage marketing team for all aspects of brand, corporate marketing and brand development. Brand evangelist working with industry analysts and media to further understanding of products and capabilities.

Corporate Communications

  • Dealix Website – Complete redesign of corporate website to align with newly developed branding strategy. Oversaw all aspects of development.
  • Interactive Sales Brochure – Development of copy, layout and design

Editorial Content

TIBCO Incorporated
Role: Senior Manager, Creative, Content Strategist
As the head of content strategy for TIBCO’s Corporate Marketing Services division I oversaw all aspects of messaging and content development across the company. My role crossed all areas of corporate, customer and partner messaging as well as the creation and implementation of editorial guidelines and go-to-market strategies. This position not only included managing a staff of marketing professionals, but required a hands-on approach where I worked in the trenches to create much of the content found within the company’s material today. The following are samples of some of the work produced.

Corporate Communications

Complete overhaul of including the creation of a comprehensive document library.

Editorial Content
Creator, Editor in Chief, The TIBCO Blog
Sample articles:

Client: Omnicell Incorporated
Role: Senior Consultant, Director of Content Marketing
As the Director of Content Marketing with Omnicell I oversaw strategic sales/marketing team focused on lead generation and sales enablement as well as cross-product marketing campaigns and programs. This included hands-on development of corporate collateral, sales enablement material and graphical elements for marketing programs.

Customer Success Story – Development of copy, layout and design.
Mobile Cart Data Sheet – Development of copy, layout and design.

Client: Hewlett-Packard
Project: HP Extended Office
Geared toward the small business owner, this interactive presentation was designed to educate the consumer on the product offered by Hewlett-Packard, as well as entice them into purchasing this new service. The presentation shown here was developed by my staff and included: market research, script writing, photography, interactive development, copy-editing and production with my role focusing on the creative direction, research and copy writing.

View Demo

Client: Hewlett-Packard
Project: HP IT Manager
Geared toward the small to medium sized business IT Manager, this interactive presentation was designed to be an interactive experience that takes the user through various scenarios in their IT world and offers solutions to those scenarios. The presentations shown here were developed by my staff and included: market research, script writing, photography, interactive development, copy-editing and production with my role focusing on the creative direction, research and copy writing.

Asset Demo Storyboard
View Backup Demo
View Asset Demo

Client: Extricity
Project: Web Site Redesign
Extricity, Incorporated needed to revamp their online corporate branding to match a similar project that was proceeding concurrently with their print collateral. The idea behind the development was to bring all marketing and company collateral together in a single voice and style. I brought my expertise on design, structural development and style to create a completely redesigned corporate Web site that truly showcased the company and its products while allowing perspective employees and industry analysts easy access to information about the company, its products and its values.

View Redesigned Site

Client: Cascal Restaurant
Project: Complete Brand
Cascal Restaurant was founded by legendary restaurateur Don Durante (Birk’s, Le Mouton Noir). This project entailed developing all aspects of the brand, and influencing much of the development of the build-out phase of the restaurant itself. Working with the architects, interior designers and staff, I developed a variety of color schemes and patterns that influenced much of the interiors look and feel. From there, it was time to create the story of the brand, along with all elements of the corporate image, menu design and website. Based on a Picasso styled theme, I set out to create custom characters that are used extensively throughout all aspects of the restaurant as well as develop the “culinary journey” that would become the main-stay of this hot peninsula eatery.

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