HOT August Inspirations
I recently wrote an article about the opportunities available to marketers who are willing to get creative and go beyond selling; to creating true relationship building campaigns. Using the calendar to inspire you, it can be as simple as putting the month in your subject lines, to creating campaigns that align with a holiday or event.
Since I shared my examples last month, I have been collecting some updates from retailers that are using this tactic to drive awareness and engagement.
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