Author Archives: Mike Jennett

Digital Marketing in the Moment

HOT August Inspirations

I recently wrote an article about the opportunities available to marketers who are willing to get creative and go beyond selling; to creating true relationship building campaigns. Using the calendar to inspire you, it can be as simple as putting the month in your subject lines, to creating campaigns that align with a holiday or event.

Since I shared my examples last month, I have been collecting some updates from retailers that are using this tactic to drive awareness and engagement.

Click here for full article

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Customer-Centric Monthly Marketing Calendar: August 2017

From Back-to-school to National Dog Day, there are many opportunities to celebrate the last month of summer. Check out our August calendar for a list of holidays and events that can inspire fun, relationship-building campaigns and create a better-engaged audience.

See the full article here