Category Archives: Boom News

Sharing is caring – why keeping your ideas to yourself is killing your creativity (and your job)

bartenderI have had my share of creative paranoia in the workplace; you know, when you are afraid to share with others for fear they will steal your idea and claim it as their own. I have even experienced having my designs replicated (design plagiarism). That said, collaboration is the only way to develop meaningful marketing solutions. So why do I still run into those who consider collaboration like looking at their paper for their answers during a quiz? While I really have no answer to why, I do have some thoughts on why it is important to collaborate with others.

Over the years, I’ve been in situations where I’ve worked with teams of designers and on my own. I’ve found that working with a team always spurs more creativity because you get different points of view for the same subject matter. In any conversation you have with someone else, you will get a different perspective from your own, even in the case where you both agree on the topic and the outcome. Everyone has their own thought process and their own way of reaching conclusions. This way of reaching conclusions is a huge part of the creative process as each thought takes you down a new path. Now, when you are working by yourself, it’s easy to halt to the process as you immediately agree with everything you are saying. This can stifle the creative juices and will, in the end, hurt your final product.

Think about it, some of the best ideas came about when a couple, or three, people were sitting at a bar with nothing but a napkin, a pen and a good bartender. It may have started as some political argument, or a discussion about an issue they faced in their life, but that discussion got the creative juices flowing and BOOM, the next great idea happens. I find, in my creative process, that even when I work alone, I need others to help with my inspiration. It may be a phone call to a friend, talking to my family or looking at some other great work someone has done.

All-in-all as long as you are honest, give credit where credit is due and work with integrity, you will always come out better when you share.

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A Floating “Tech” Incubator – Only In Silicon Valley

incubatorHow far would you go to bring your talent, or idea to Silicon Valley? Apparently for those non-citizens, the answer can be as close as 12 miles away. Blueseed, whose idea has to go under the category of “Only in Silicon Valley”, seems to think they have the solution for those H1 Visa workers – an incubator just of the coast of San Francisco—on a boat. But this is no ordinary boat, more like a floating (non-military community).

Blueseed’s website states: “The location will allow startup entrepreneurs from anywhere in the world to start or grow their company near Silicon Valley, without the need for a U.S. work visa.”

I have to say, I have been watching the incubator trend making a comeback, but I didn’t see this one coming. It is an interesting concept and once again shows the powerful pull of Silicon Valley. So for those of us lucky enough to live and work here (on actual land), let’s take a collective breath and be grateful for what we have…but keep an eye on what’s cooking just off the coast.

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Read about it yourself. Check out their website:

http://blueseed.co/

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Are Businesses Ready to Put Augmented Reality to Work?

There is a new buzz in town, and just like “big data” received a lot of attention last year, the new trend is around “augmented reality.” True techies will scoff at this being a new idea and movies have had some fun with this idea for years, but with the rise of phones and smart devices, is this now something REAL and useful to the enterprise? TIBCO’S Matt Quinn, CTO, and Sriram Chakravarthy, Senior Director of Product and Engineering for Social Computing, think so. IT Business Edge spent some time talking with them both on the subject. Quinn summed it up nicely saying “We expect the industry to evolve very quickly as enterprises see value in augmented reality. We expect an explosion in the types and approaches to augmented reality. We expect to move out of games as a proof of concept to business apps.”

Read the full article here: Augmented Reality Gets Real

Related Blog Post: GEO “Check-In” Enterprise Style

What Do Bananas and Social Computing Have in Common?

This past year’s TUCON had some amazing Keynotes; some inspirational, others educational, and of course there where those that were entertaining. But when Chris Robinson, CIO of KPMG Australia, came out on stage holding a large banana, I realized this was going to be all of the above. He related the story of a client who threw something of a curve ball at the firm. The client, who’s in the fruit smoothie business, asked KPMG to help solve a vexing problem: “How to automate the task of peeling lots of bananas quickly and cheaply?” Employing humans to do this would cost too much, while machines tend to smash the fruit, since bananas come in all shapes and sizes. Even for a consultancy that boasts all kinds of experts in retail, manufacturing and technology, KPMG was stumped.

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