Category Archives: Tips and Tricks

Your Employees are Your Best Brand Champions

You’ve completely revamped your brand, from voice to colors to graphics. You have repositioned your company, but how do you get people to like you, really like you. Well, the best way to sell your brand is through your own people. With social media becoming an integral part of everyone’s life you have the ability to make your people your biggest brand champions and it’s important to ensure your employees are with you on this venture, because if your employees aren’t singing your praises, then no amount of PR is going to make your brand stick.

Jason Falls wrote a great article on this entitled Will Your Company Introduce Your Baristas that talks about the importance of allowing your employees to talk about you online, and the real need to have your employees believe in your brand and product with the line: “If you are afraid of what your employees will say about you online, then your problem is not your employees, it’s you. Hire smarter.” The funny thing about this, is that he wrote this article back in 2010 but it has really been just the last year or so that companies have really embraced this idea of empowering their employees through social media.

The key to this being a success is to incorporate it into your brand strategy. You need to create guidelines about how they represent your brand and ensure that the employees understand, not only the importance of how they present you online, but that they also ambassadors for their company. If you do this in a creative and fun matter you will find that your employees will jump at the chance to be part of it and many times will come up with creative ideas that your marketing team may not have tapped into.

So let the empowerment flow, but be sure that you keep an eye to ensure that your message is getting through.

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Pop Quiz – Are you a Jay Prichett dealership or a Phil Dunphy dealership?

That’s the question your dealership needs to answer after Wednesday’s episode of ABC’s Modern Family that took on the (seemingly) arduous task of buying a car. Phil Dunphy, notorious nice guy, researched, planned and decided on the perfect car for his daughter all before he ever hit the Dealer’s lot. When it came time to sign on the dotted line, Jay, Phil’s ornery father-in-law, jumped in as the old pro in negotiating to save Phil from making a huge mistake by trusting the dealer and his price. Turns out, the dealer was a straight-forward, honest guy who gave Phil the best price on the car. We find this out as Jay insists they “walk away,” thinking the dealer will stop them to negotiate further, which does not happen. Jay then convinces Phil to jump to another dealer in town with the assurance they would give them a better deal. Sadly for Jay, but great for the reputation of dealers, the offer from the other dealer was the real deal, and couldn’t be beat. The dealer wasn’t looking to “sucker” Phil, but looked at him as the new type of shopper who has done the research, knows what the car’s worth and expects a fair price without a hard sell.

See the full article here