There has been a lot of talk recently about how consumers are starting to opt-out of loyalty programs due to lack of true value. I have to say, I have been a little annoyed myself at how some retailers can’t give me the same experience whether I am in the store, or buying online. Why do I continue to keep giving them the same information, and why are they only offering me deals on items I have never bought, nor do I intend to? This doesn’t mean I haven’t found myself purchasing a new brand, a color I don’t really like, or a size that doesn’t really fit, just because I couldn’t pass up the deal. I mean, who doesn’t like a great bargain?
54% of consumers polled feel that programs lack personalized messaging and valuable rewards. — Consumer Insights