Tag Archives: social

Your Employees are Your Best Brand Champions

You’ve completely revamped your brand, from voice to colors to graphics. You have repositioned your company, but how do you get people to like you, really like you. Well, the best way to sell your brand is through your own people. With social media becoming an integral part of everyone’s life you have the ability to make your people your biggest brand champions and it’s important to ensure your employees are with you on this venture, because if your employees aren’t singing your praises, then no amount of PR is going to make your brand stick.

Jason Falls wrote a great article on this entitled Will Your Company Introduce Your Baristas that talks about the importance of allowing your employees to talk about you online, and the real need to have your employees believe in your brand and product with the line: “If you are afraid of what your employees will say about you online, then your problem is not your employees, it’s you. Hire smarter.” The funny thing about this, is that he wrote this article back in 2010 but it has really been just the last year or so that companies have really embraced this idea of empowering their employees through social media.

The key to this being a success is to incorporate it into your brand strategy. You need to create guidelines about how they represent your brand and ensure that the employees understand, not only the importance of how they present you online, but that they also ambassadors for their company. If you do this in a creative and fun matter you will find that your employees will jump at the chance to be part of it and many times will come up with creative ideas that your marketing team may not have tapped into.

So let the empowerment flow, but be sure that you keep an eye to ensure that your message is getting through.

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Can we do it in the dark?

pool_picLet’s face it, some things are just better in the dark (or at least dim lighting), and while at the gym last week that became all too clear.  I’ve been recovering from an injury so the pool has been my best friend. When I arrived at the gym I found that it was closed for its spring cleaning. It was night and all the lights were off outside, but I saw the jacuzzi was still open and available. This turned out to be one of the most relaxing experiences I’ve had in quite some time. There were a couple of other people in the jacuzzi with me, but since it was dark, I didn’t really eve notice them. I was able to enjoy my solitude even with others around me.

When I think about this, it relates quite a bit to how many of use live our lives these days with many of our social interactions losing their face to face quality as we move through life watching others on Facebook and Twitter. We know those people are there, we can see them, but we don’t have to look them in the eye. We have the ability to live in our own little world where we can interact, ignore, like and dislike without every leaving the safety of our quite secluded darkness.

So I returned to the gym this week intent to have my relaxing solitude experience once again only to face a stark reality. The pool wasn’t closed for spring cleaning anymore and all the lights were on. I got into the jacuzzi and found myself in a circle of people I did not know with all of us simply staring at each other. No one spoke and it brought me right back to what I had been thinking about our lack of real human interaction. Eventually my old non-digital ways resurfaced from somewhere deep inside my subconscious and I struck up a conversation with another woman in the jacuzzi. Turned out our kids had gone to the same pre-school and we knew a number of the same people. We ended our conversation with plans to have coffee next week.

Just goes to show that sometimes shining a little light on things can change your whole perspective.

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Putting our “real voice” out there

Ricky Gervais wants you to talk to him, well, maybe he wants you to listen to him, I can’t really tell! I have been doing some social tech analysis with some of the latest apps, and was surprised that the latest trend is voice. With cat videos taking up so much of YouTube, maybe people are ready for a change. With voice you are able to take on another persona, and some of the apps like Dubbler, even let you change how you sound.justsayin

I’m not really sure where I stand on this as a trend yet, but as a marketer, it’s definitely intriguing. Here is a great article that asks the question is Voice the Next Frontier in Social Media.

I downloaded several of the “just released” apps mentioned in the article and found myself seeing how this could be a great tool for “real-time” testimonials for service companies (like the one I work for), or let’s say you are a restaurant, before sending the first meal out, the chef could take a quick picture and give a quick voice over to that nights special. Three minutes later, you have updated all of your social channels letting followers know “what’s for dinner”. So many quick and inexpensive ways to communicate to the masses!

I played around with a number of these apps and after listening to Tommy Lee scream or say “what’s up” over and over again, I decided the most interesting thing about Just Sayin’ is Ricky himself. His Derek posts are priceless! Dubbler is a tool that’s a little more sophisticated (well, except for the option to turn your voice into a “cat” voice…what is it with cats?!) and I can see using it for story telling, like taking a picture of me with a client and having the client voice over talking about our partnership and what it means to their business. The jury is still out, but I plan on trying these tools out for some low-tech live blogging and just see what happens…stay tuned!

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Life of an Artist – Pointers from the past.

IMG_3523When you begin any writing project, it is a good idea to clear your head, define your space, and give yourself a break when you hit a wall. Whether it starts in school, or in the real world, artists (yes, that includes writers, too) are taught to be hard on ourselves. We have all been subject to a brutal critique, or a war-torn bleeding draft; whichever the case, the ego is bound to take a few punches on our way to producing our best work. After recently completing a grueling writing project, I thought I would provide those just starting out with some tips on how to keep going:

  1. Create a creative space – Nothing gets the juices flowing better than creating a space that evokes creativity. Artists thrive in the presence of other great art. Put some prints on the wall of your favorite artists, grab some cool sculptures for your desk and make sure there are lots of colorful playful things around.
  2. Clear your mind and schedule – Dedicate some time to what you are doing. It’s hard to be creative on the spot, you need time to relax and let yourself go. This means that you need to set aside blocks of time where you are dedicated just to your creative process. Make sure it is enough time to get you started as you may find the first hour is nothin but clearing the mind.
  3. Take a break from writer’s block – Writer’s block isn’t just for writers, it’s for any creative. If you find yourself just not feeling it, then take a break, go for a walk, listen to some music or maybe just jump up and down and scream.

These are just a few tips to get you started. Remember, everyone’s creative process is different. There is no one way. Also, here’s a great article on How to Be Creative from Real Simple. Good luck and have fun.

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